A few weeks ago, faced with the drop in its subscribers recorded at the beginning of the year, Netflix, through its CEO, announced that the platform was planning to offer a new subscription, cheaper, but including advertising. A solution that would lower prices in order to attract new customers that would be launched by 2023 or 2024. However, it seems that the streaming service wants to speed things up.
Netflix is speeding things up to limit breakage
Indeed, according to information from New York Times, Netflix could be bringing advertising to its platform much sooner than Reed Hasting had led us to believe.the CEO of the group.
In an ultra-competitive environment, notably with HBO Max and Disney+, Netflix wants to limit damage to ensure its growth and profits. The company informed its employees thatan ad-supported subscription could therefore be introduced”in the last three months of 2022“.
To justify this choice, the streaming giant explains that this formula will offer more options to its users and takes its example from other platforms such as Hulu or HBO which have also offered cheaper options while maintaining strong brands through advertising funding.
In addition to the publicity which could therefore arrive sooner than expected, Netflix also plans to take a serious look at the issue of password sharing which is a point on which the platform loses a lot of money. Thus, the company could charge additional fees to customers who share their credentials to others outside their household. This system should be tested in Chile, Peru and Costa Rica soon.
