Unfortunately, the war in Ukraine continues. And while many other nations are supporting Ukraine against the Russian invasion, the LEGO company wants to join in the effort too. The firm has just brought its support to the country of Zelensky in a rather special way. In any case, LEGO consumers will not be disappointed.
Lego against Russia
Since February 24, 2022, Ukraine faces repeated attacks from Russia. The country of Volodymyr Zelensky must indeed face an unexpected Russian invasion. Fortunately, many Western countries have provided support in different ways. Financial sanctions, military threats, cultural and political boycott, etc. Even sports meetings have taken sides by banning Russian teams from participating in the biggest tournaments on the planet.
It’s the LEGO company’s turn to bring its own message. Without surprise, the Danish firm has given its support to Ukraine by marketing a range of rather funny toys. Two symbols of Ukrainian resistance have indeed been highlighted by LEGO. Volodymyr Zelensky, the President of Ukraine now has his own figurine in the LEGO catalog. Its marketing is accompanied small Molotov cocktailsformidable homemade weapons used by the Ukrainian rebels.
To stop Putin
Since March 4, these two figurines have been available for sale. The information was reported by the media Vicewhich states that this crazy idea comes from chicagomore specifically from Citizen Brick, a store specializing in the customization of unique themed bricks.
The LEGO brand accompanied this marketing with a message addressed to consumers:
Due to the recent invasion of Ukraine by the Russian army, Citizen Brick decided to collect donations to help Ukrainian refugees.
For $10, the fastest buyers could acquire the small Molotov cocktail figurine, marked with the Ukrainian flag. As for the Volodymyr Zelensky figurine, it was available for the modest sum of $100. All proceeds are donated directly to Direct Relief, a humanitarian organization currently active in Ukraine, but also in fifty other countries. This weekend, the figures were already sold out, and LEGO was able to collect more than $16,000 from sales alone.
