A few days ago, we presented this category to you which will revolutionize your evenings, proof of the will of netflix to make his content even more easily accessible. And lately, users of the streaming platform discovered a new featureintended to improve its recommendation system.
the appearance of two thumbs up
In effect, Netflix Now Allows Customers to Express Deeper Affection for the Movies and TV Shows They Loveand not only that they like, thanks to the launch of a new evaluation option: both thumbs up. According to Netflix, this new feature will give the platform valuable information about user preferences, allowing him to refine the recommendations of his content.
As reminded varietythis is the biggest change in the rating of content on the streaming platform in nearly five years, when Netflix abandoned the five-star rating system in favor of the “thumbs up and down” system. claiming that binary options provided a more reliable set of data on which to base recommendations.
The new “two thumbs up” option then appears alongside the two already existing buttons, and will be available across all platforms, including smart TVs, the web, and Android and iOS devices. Christine Doig-Cardet, Director of Product Innovation at Netflixsaid in a recent press release:
Members have told us that there’s a difference between something they liked, and something they really loved. We give them more control over what will be offered to them.
The “normal” thumbs-up always lets Netflix know what subscribers enjoyed, but this new option will be a stronger signal aimed at better feeding the platform’s recommendation algorithm. For example, if you give the series two thumbs up The Bridgerton Chroniclesyou might have recommendations for other movies and series with the same actors, or other titles produced by Shondaland by Shonda Rimes.
netflix rating system
Originally when Netflix started exploring introducing a “love” button (or “I love it”), the team had opted for a heart-shaped icon. “We thought using a heart to represent love would be the most obvious metaphor”, said Doig-Cardet. However, many on the test team reported that they expected to see a “two thumbs up” option, and so that’s what Netflix seems to have chosen.
In 2017, when Netflix dropped the five-star rating system, the platform then saw higher engagement rates from customers thanks to the “thumbs” rating systems. But since then, the members had the “feeling that these two options were not sufficient” according to Doig-Cardet. These three options would then be the perfect way of “find the right balance between simplicity and the possibility of giving a sufficient range of emotions”.
And for now, Netflix apparently has no plans to introduce a “two thumbs down” option. The simple thumbs down is not very widely used, Netflix does not see the point of adding an additional option. “If people don’t like a program, they usually stop watching it” declared Doig-Cardet. Netflix also offers the possibility for users to remove series from their waiting listsufficient evidence to show that they did not appreciate them.