Jurassic World The World after: dinosaurs brought back to life thanks to this incredible marketing stunt

Jurassic World The World after: dinosaurs brought back to life thanks to this incredible marketing stunt

Last month we brought you this awesome new image of the biggest dinosaur carnivore of the saga, on the occasion of the upcoming release of the film Jurassic World: The World After. And while fans of the franchise are eager to find the iconic trio of Jurassic Parkthe communication around the movie got an idea innovative to do the promotion of the imminent arrival of these giant reptiles on the big screen.

innovative communication

A new interactive site for Jurassic World: The World After presents plenty of new content regarding the plot of the long-awaited sequel to this saga. The world after is the conclusion of the trilogy Jurassic Worldand signs the return of Colin Trevorrow to the realization, and in which we will find Chris Pratt, Bryce Dallas Howard but also the stars of Jurassic Parkto know Laura Dern, Sam Neill and Jeff Goldblum. The film will follow the events of Jurassic World: Fallen Kingdom (2018), which saw the release of many dinosaurs around the world.

Jurassic World: The World After will also star Campbell Scott as Lewis Dodgson, CEO of Biosynlast seen in Jurassic Park in 1993. At the time, Dodgson, who was played by Cameron Thor, was working for Biosyn, an InGen competitor trying to recover dinosaur embryos on John Hammond’s Island to breed and grow his own specimens. In Fallen Kingdomviewers learned that dinosaurs had already been sold at clandestine auctionwhich can then be considered as the beginnings of the events that will take place in The world after.

And on Dino Tracker, new interactive website for promotion of Jurassic World: The World Afterusers can see a map of the world like a Google Earthshowing the geographic locations of various species that spread in the years following the events of Fallen Kingdom. Each location highlights a photo or videoeither as recordings captured by ordinary people with their smartphones or from surveillance footage.

It is a clever mix of media, intended to serve as a warm-up for The world aftergiving a look at how far the dinosaurs have spread since the last movie. The site, which claims to belong to the DPW, Department of Prehistoric Wildlife also sheds light on the species that would have appeared so farand also gives some “answers” through a FAQ found on their site.

In addition to dinosaur sightings and locations, the interactive map also reveals some key locations of Jurassic World: The World After, including the headquarters of Biosyn, which is located in the Dolomites mountains in Italy. Another noted location is the Dinosaur Black Market to Malta, which features hidden camera video showing caged dinosaurs as well as incubating eggs. Other videos show different species interacting with humans around the worldhinting at the beginning of a new era.

This atypical communication turns out to be a clever marketing tool for the filmbecause it not only gives a glimpse of what the world looks like following the events of Fallen Kingdombut also gives some details about the story, thus reinforcing the expectation around the film. Also, the “viral” style videos look pretty good and give the impression that dinosaurs are actually roaming the world as we know it, which makes the whole concept more believable. Proof that the creative team of Jurassic World: The World After gives his all for the finale of this trilogy, scheduled to hit theaters next month.

And to find out the future of Universal’s franchisesee our previous article on the subject, right here.


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