We can say that the film Dead Pool (2016), with Ryan Reynolds in the title role, broke the genre mold of the Super hero conventional thanks to its irreverent tone, its classification R-rated and its atypical marketing. While the film was a huge hit and spawned a sequel in 2018, the future of the franchise was in question due to the takeover of 20th Century Fox by disney. While it was expected that Disney and marvel studios capitalize on it, its future within the Marvel Cinematic Universe (mcu) has long seemed uncertain given that it did not really fit into the codes of the universe developed by Marvel Studios.
reynolds paw
But fans can rejoice, because everything suggests that Marvel Studios seems to be deciding to take over the franchise. Dead Pool in hand. While the actor confirmed to us last year that the sequel to the project was in preparation, we already knew that he would keep his ranking R-rated when integrating it into the MCU. And recently, another revelation from the actor confirms that the project will be different from most other MCU films..
In an interview with Reynolds with Forbesthe actor revealed that the upcoming film Dead Pool will be the first Disney-owned Marvel Studios film to partner with a production company outside of Marvel Studios. Indeed, Reynolds’ own company, Maximum Effort Productions, will be part of the production team for the third installment..
Following his experience in the marketing of the first film Dead PoolReynolds co-founded Maximum Effort Productions in 2018. Now that the company will be credited alongside Marvel Studios for Deadpool 3, the actor will do double duty by working both in front of and behind the camera for this sequel. While other MCU stars have served as producers for their respective Marvel movies and Disney+ series, this is a first for a Marvel actor. Plus, it brings a bit of a change to Marvel Studios’ internal production habits..
However, as recalled The Direct, While the involvement of another production company is rare for an MCU film, it’s not unprecedented.. Before Disney acquired Marvel Studios, Valhalla Motion Pictures was credited alongside Marvel Studios for the film. The Incredible Hulk (2008). Likewise, Columbia Pictures, Pascal Pictures, and Marvel Studios produced all three films. Spiderman with Tom Holland.
a very formative experience
Ryan Reynolds’ role as a producer kicked into high gear with the first film Dead Pool, having given him “a crash course in the value of marketing and storytelling” as well as “the value of character versus spectacle”. The actor said:
I really got a crash course in the value of marketing and storytelling in this context thanks to Dead Pool. Dead Pool taught me that necessity is the mother of invention. Franchise Dead Pool never had the kind of budgets and finances to work with, unlike some of the biggest comic book franchises. Two of the greatest opponents of creativity are excess time and money. I learned the value of character versus the show through Dead Pool.
In 2021, MNTN, a specialist marketing company, acquired the marketing arm of Maximum Effort Productions, making the Deadpool star the chief creative officer for MNTN. MNTN CEO Mark Douglas said of the actor :
He really is the creative director. He and George Dewey, co-founder of Maximum Effort, have an incredible creative force. Especially with Ryan’s personality and work ethic. This guy doesn’t pretend to work. I realized this very quickly and it shows that they really love what they do. In fact, I think if I had been looking for someone for this creative director role, I wouldn’t have found someone as smart, fun, and easy to collaborate with as Ryan and George.
For fans of Dead PoolIt’s good news. Because after Disney’s acquisition of Fox, many feared that the parent company and Marvel Studios would change the franchise to better fit their brands.. But clearly that doesn’t appear to be the case, and since Reynolds’ company will normally share production credits with Marvel Studios, the actor’s unique vision and style are pretty much guaranteed.
This news makes the recent confirmation that Shawn Levy, a recurring Reynolds collaborator, will direct the next Dead Pool. It could even mark the start of a series of new co-production projects for Marvel Studios, which could mean renewal for the MCU.